Especially If You Want To Start A Heated Debate

Heated debates are good — it’s what it takes to make anything happen.


Lessons For Survival On The Voyage To The Elusive Future

“It’s difficult to make predictions, especially about the future.” — Niels Bohr


A growing list — I’m at 32 so far.

>70% of change initiatives fail

Oh, The Paradox. Why We Fail.

  1. Knowing a challenge is complicated, but not spending time simplifying how to think about it.
  2. Developing plans without involving those executing it and expecting it to work.
  3. Creating a new vision, strategy, mission and position without shifting investment accordingly to deliver it.
  4. Thinking we’re good communicators while not enquiring if the intended message ‘landed’ with the intended audience.
  5. Agreeing vigorously that listening is a core competence and then not hearing.
  6. Wanting the…


Photo by John Beukelmann on Unsplash

I Know Nothing


If you want to change the future, you must first change your mind. Then you can help change the world.

Simple — Not

1. You have to change the way business thinks if you want to change how it works.

2. If businesses change how they work they can change how their audiences think.

Imagine That

Step. Up


Before It’s Too Late?

The best a business can expect to achieve is a permanent spring-loaded state of preparedness.



Wake TFU

Let’s get straight to it.

The Race


A Primer For The Third Decade Of The 21st Century

Photo by Upal Patel on Unsplash

Under Pressure

And That’s Not All

You will be answering a bunch of irritating questions on top.

  • Where are we headed?
  • What is the result we want?
  • What are the challenges we must solve?
  • What are the opportunities we must exploit?
  • How do we get there? — When?
  • What needs to change? — Why?
  • How do I take my people with me?
  • Do…


Why have we stopped engaging in conversation?

It’s still only February.

John Caswell

I’m Head Of Crayons At Group Partners. We Help Clients Make Strategies That Work. May The Bridges I Burn Light My Way.

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